Proposal for re-design of the leading Swedish architectural journal Arkitektur. Shown here are some sketches explaining the main concept.
The breif asked for a more varied layout allowing for a more varied content to attract different target groups. The new journal should have a feel of architecture and be something to keep and treasure.
My proposal seeked out to turn the journal into more of an object and to achieve that with a change in materiality. My suggestion was also to strengthen the voice of the journal by re-structuring the content and highlighting the index, the colophon and the editorial on the very first pages of the journal.
Since Arkitektur has a long tradition (dates back to 1901) it was important that the reader would feel 'at home' in the new journal. Therefore I used the same elements but gave them more defined roles in the design: The cover is still dominated by a photo, the colour is moved from the logo to a coloured indexpage peeping out on the edge of the cover. The logo will be black at all times, it is updated with a capital A and a new contemporary font is introduced, Radim Peskos Union, a hybrid of Helvetica and Arial, more characteristic than Arkitekturs old Helvetica Neue. (This sketch however is set in Arial.)
The cover allows for showing different stages of architecture, ranging from plans to photos of finished buildings thus hinting on the actual content of the current issue and the wide range of subjects covered by the editorial team. The structure of the journal is based on a zoom in-principal where the layout gets more detailed with every section as the content gets more elaborate. ( read less )