28 × 38 cm, 408 p., printed in full color offset and coldset, produced in five languages (EN, DE, FR, ES, IT) in an edition of 12.000 copies
The Jeans Intelligence Studio book is a survey of the past 25 years of the world wide represented jeans brand JACK & JONES (JJ).
As part of a re-branding of JJ's Jeans Intelligence line we made this book with the purpose to be on display in-store.
With it's 408 pages and 20 paper shifts, the book is a tactile experience. It is structured as an image based journey in six chapters of the craft of making a pair of jeans – from cotton to finished product through to recycling.
The story is interspersed with portraits of production partners, denim heroes, JJ offices around the world, care guides, a denim dictionary and and archive of jeans from the past 25 years along with the latest collection.
Shortlisted in Årets Bedste Bogarbejde 2016 / The Best Danish Book Designs of 2016
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