Branding, stationary and printed matter for fashion label A.A.Spectrum. Ongoing collaboration on seasonal collections.
On inspiration
”Our inspiration is extemporary – it’s out of time and not ruled by specific trends. Inspiration comes from a constant reflection, curiosity and questioning. We get inspired by keeping our eyes open and pushing our own standards.”
– A.A. Spectrum Designer Elisabet Stamm
On the symbol
”Our symbol references our mission, as it’s a simplified design of the Chinese character ’ren’ meaning ’people/ human’. Like our collections it is a timeless and elemental design, yet primeval and ultramodern.”
– A.A. Spectrum Designer Elisabet Stamm
On materiality
Working with textiles is a tactile and visual task, it’s all about weights, textures, colours, smoothness, reflections, surfaces, compositions… The same goes for printed matter that should reflect and communicate the ideas behind the design of the clothes. Many times, the first contact with the brand is through a representation, be it graphics, photographs, printed matter or on-screen experience, rather than the clothes. Holding a letter or a business card in your hand should therefore evoke ”the same feeling” as trying a jacket on.
On the identity and stationary
The design of the identity and stationary for A.A. Spectrum takes its starting point in the above mentioned ideas.
The identity and stationary is supposed to function as a framework for the inspiration and the brand itself. The design is timeless and elemental, yet primeval and ultramodern. It is the basis for experimentation, ready to be used and inhabited by ideas, communication, colours and perspectives.
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